The creative concept is a formal answer to a strategic question.



Profile


hello there

A little
about me.

Hello, my name is Farah.

I started my career many years ago and in this journey, I have been able to accumulate extensive experience in print and multimedia design, as well as a creative strategy.

My passion for pixel perfect designs made me what I am today: someone skillful, experienced and unafraid of new challenges.

The skills:

Industry knowledge

  • Print Media
  • Digital Media
  • Color Theory
  • Concept Development
  • Creative Strategy
  • Illustration
  • Marketing Communications
  • Production Process
  • Storytelling and Storyboarding
  • Typography

Tools and technologies

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Indesign
  • Adobe After Effects
  • Adobe Premiere Pro
  • Adobe XD
  • Bootstrap
  • Google Webdesigner
  • HTML & CSS & Wordpress
  • Microsoft Office

Be brave ...
Take risks. Nothing replaces the experience.

 
  • Multidisciplinary designer at Osi Inc.
    2017 - 2019

    Main responsibilities:

    • Design and integrate responsive emails, web banners, landing pages, and other digital marketing materials, from ideation to HTML integration
    • Create and develop creative concepts and strategies for B2B marketing, as well as manage printed materials from conception to the print

    Achievements:

    • Responsive email marketing campaigns implementation
    • Hoya Vision Care Canada multidisciplinary campaign (Spare Pair Bliss) comprehending CRM marketing, promotional landing page and print materials (such as brochures and posters)
      view
  • Web designer at Autotrader.ca
    2016-2017

    Main responsibilities:

    • Design, create, code and test a wide range of web ads in addition to estimating the time required for the each project
    • Communicate with clients and work in partnership with full stack developers
    • Responsible for the design of internal communication developed in partnership with HR department

    Achievements:

    • Redesign of employee portal ( new design for intranet pages)
      view
  • Multidisciplinary designer at Gabriel Groupe Automobile
    2015-2016

    Main responsibilities:

    • Create a variety of print advertising tools and various web tools for the group’s 24 dealers
    • Plan, organize and coordinate multiple projects as well as track various worklists with external partners and other team members

    Achievements:

    • Responsible for migrating web banner ads from GIF to HTML5
    • Audi Gabriel “We get out of our way for you” campaign for La Presse+
      view
  • Art director at Umbigo do Mundo Comunicação
    Sao Paulo | Brazil
    2012-2014

    Main responsibilities:

    • Collaborate with copywriters, printers, illustrators and account managers to develop advertising campaigns
    • Coordinate photoshoots and brief photographers, stylists, and “location finders”

    Achievements:

    • Transamerica Comandatuba Campaign 2013
      view
    • farah barbosa design and art direction portfolio 2019
  • Entrepreneur at Diferente Time de Ideias
    Sao Paulo | Brazil
    2009-2012

    Main responsibilities:

    • Creative direction
    • Prospecting and managing clients and staff
    • farah barbosa design and art direction portfolio 2019

    Achievements:

    • Organization and supervision of photo and video shooting sessions
    • Art direction and animation of the internet movie 4 peace for Galileu magazine (Editora Globo)
      view
  • Art director at QG Propaganda
    Sao Paulo | Brazil
    2008-2009

    Main responsibilities:

    • Work with other industry professionals such as copywriters, photographers, marketers, web developers, among others to generate engaging advertising campaigns

    Achievements:

    • Institutional Campaign OAB Brasil, that is the Brazilian Law Bar Association, comprehending tv and radio spots as well as magazine, newspaper and web banner ads
      view
  • Jr art director at Repense Comunicação
    Sao Paulo | Brazil
    2006-2008

    Main responsibilities:

    • Ideation and concept development process
    • Production of sketches, storyboards and roughs to communicate ideas and concepts to the team ( creative director, copywriters and designers as well as to the strategic planning team )and clients

    Achievements:

    • Campaign Não é só saber falar inglês é saber o que dizer, in English “It is not about knowing how to speak English, it’s knowing what to say” comprehending a series of low budget poster and newspaper ads
      view
  • Senior designer at Grupo Full Jazz
    Sao Paulo | Brazil
    2004-2006

    Main responsibilities:

    • Oversee all design projects, from conception to delivery of final products and review junior designers’ work to ensure high quality

    Achievements:

    • 2 award-winning campaigns of guerrilla marketing: Farmais - Prescription Drugs and Alphagraphics Awareness Campaign Against Tobacco
      view
  • Designer at 2.0 Comunicação
    Curitiba | Brazil
    1999-2004

    Main responsibilities:

    • Assist and support the graphic design team in the creation of innovative marketing communications materials

    Achievements:

    • Learn, learn, learn!
    • farah barbosa design and art direction portfolio 2019

In the end, it's about the work, not an award you get for the work.

2013
“Hommage À Ma Tribu”
Video Contest Montreal

2nd place
2006
Wave Festival In Rio
Ambient Media Category
Client: Farmais
silver medal
2006
Wave Festival In Rio
Billboards And Street Furniture Category
Client: Alphagraphics
silver medal
2004
Typography Poster Contest
ADG Brazil + Miami Ad School

bronze medal
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