Project Garage

About Autotrader.ca

Trader Corporation is the leading digital player in Canadian automotive, boasting the top marketplaces autoTRADER.ca and autoHEBDO.net, which cumulatively generate 17.7 million visits each month.
Partnering with global leaders, Trader delivers best-in-class digital web, advertising and inventory management solutions to help accelerate business performance of dealers across Canada.

Client

  • Autotrader.ca
  • farah barbosa design and art direction portfolio 2019

Marketing Deliverables

  • set of complementary images
  • farah barbosa design and art direction portfolio 2019

Required Skills

  • Ilustration
  • Typography
  • farah barbosa design and art direction portfolio 2019
Garage home page
Garage HR hero image
Corporate Page
Toolbox

Project overview:

Goals

Convey the idea of a work environment of the people, by the people, for the people focused on employee growth & development. A place where everyone counts, open to opinions to build better together

My role

UX/UI designer

Main tasks

  • Insights & Ideation
  • Research
  • Design, execution and validation

Design Toolkit

Creative porcess:

Moodboard

Wireframe

Colors & patterns

#e51837
#000000
faded line texture

Illustration assets