Project “It’s not just being able to speak English, it’s knowing what to say”

About Cultura Inglesa

Cultura Inglesa provides educational and cultural services and events related to the teaching of English and contributes to the cultural exchange between Brazil and the countries that comprise Britain and the Commonwealth.
To Cultura Inglesa the learning the English language and the knowledge of a foreign culture transforms students into citizens of the world.

Client

  • Cultura Inglesa
  • farah barbosa design and art direction portfolio 2019

Marketing Deliverables

  • Series of low budget poster and newspaper ads
  • farah barbosa design and art direction portfolio 2019

Required Skills

  • Typography
  • farah barbosa design and art direction portfolio 2019
version 1



It’s not just being able to speak English, it’s knowing what to say.

Conversation Workshop
Dynamic sessions aimed at maintaining and improving your English, through discussions on various topics, based on articles and films. Revise, expand and update your vocabulary. Enroll in an English Culture unit near you.
English is more than the English language, it's culture.

version 2



It’s not just being able to speak English, it’s knowing what to say.

IELTS Preparatory
Learn strategies to ensure good performance at IELTS. Our preparatory course will deepen your skills seeking to foster vocabulary and grammar structures by working on recurring topics in the exams.
English is more than the English language, it's culture.

version 3



It’s not just being able to speak English, it’s knowing what to say.

Masters (50+)
The aim of this course is to offer the public over 50 years old the possibility to learn English in an engaging fashion. In addition, the subjects of culture, literature and film, we also work specific travel situations in a very practical manner.
English is more than the English language, it's culture.

version 3



It’s not just being able to speak English, it’s knowing what to say.

Business Workshop
Develop your English and presentation techniques in an effective way. In this workshop, the participants will analyze key elements of how a good presentation should be structured. Learn to use appropriate vocabulary for closing and agreements, setting deadlines, and getting clients on board.
English is more than the English language, it's culture.

Project overview:

Goals

Show that the lessons at Cultura Inglesa function as a space for cultural exchange open to discussion and freeing the critical sense. And that the school has several specialized courses for different situations

My role

Art director

Main tasks

  • Insights & Ideation
  • Design and execution

Design Toolkit

Creative porcess:

Moodboard