Project Comandatuba Campaign 2013

About Transamerica Comandatuba

Transamerica Resort Comandatuba is located on the island of Comandatuba in Una county in southern Bahia, 60 minutes from Ilhéus. It is considered one of the most sophisticated resort projects in Brazil with a vast green area of 8 million square meters and more than 80 diversified sports and leisure options as well as one of the most complete event structures in the country.

Client

  • Transamerica Comandatuba
  • farah barbosa design and art direction portfolio 2019

Marketing Deliverables

  • Magazine and newspaper ads
  • Web banner ads
  • farah barbosa design and art direction portfolio 2019

Required Skills

  • Creative Strategy
  • Concept Development
  • Typography
  • Image Manipulation
  • Storytelling and Storyboarding
  • farah barbosa design and art direction portfolio 2019
version 1

I started a new marriage on the island without even getting remarried.

A good story can change everything.

Transamerica Comandatuba is perfect for those who want to spend memorable moments. Enjoy the lodging, the services and the pampering of Brazil's most exclusive resort. Live incredible vacations from R $ 958.00 per person *.
Transamerica Comandatuba, an island with many stories to tell.
Book now : (11) 5693 4050 or 0800 012 6060 www.transamerica.com.br

version 2

I forgot my watch at home. But I could enjoy every minute on the island without it.

A good story can change everything.

Transamerica Comandatuba is perfect for those who want to spend memorable moments. Enjoy the lodging, the services and the pampering of Brazil's most exclusive resort. Live incredible vacations from R $ 958.00 per person *.
Transamerica Comandatuba, an island with many stories to tell.
Book now : (11) 5693 4050 or 0800 012 6060 www.transamerica.com.br

version 3

The day my son became good in math... It was on the island counting shells, stars and crabs.

A good story can change everything.

Transamerica Comandatuba is perfect for those who want to spend memorable moments. Enjoy the lodging, the services and the pampering of Brazil's most exclusive resort. Live incredible vacations from R $ 958.00 per person *.
Transamerica Comandatuba, an island with many stories to tell.
Book now : (11) 5693 4050 or 0800 012 6060 www.transamerica.com.br

version 4

10 years of marriage. It was only 5 days ago I found how little it is and that I want at least 10 years more.

A good story can change everything.

Transamerica Comandatuba is perfect for those who want to spend memorable moments. Enjoy the lodging, the services and the pampering of Brazil's most exclusive resort. Live incredible vacations from R $ 958.00 per person *.
Transamerica Comandatuba, an island with many stories to tell.
Book now : (11) 5693 4050 or 0800 012 6060 www.transamerica.com.br

version 5

Waking up on the first day of the year with the sun welcoming me touches me every day of the year.

A good story can change everything.

Transamerica Comandatuba is perfect for those who want to spend memorable moments. Enjoy the lodging, the services and the pampering of Brazil's most exclusive resort. Live incredible vacations from R $ 958.00 per person *.
Transamerica Comandatuba, an island with many stories to tell.
Book now : (11) 5693 4050 or 0800 012 6060 www.transamerica.com.br

version 6

I always carry my stress with me.But since arriving on the island he is asleep all the time.

A good story can change everything.

Transamerica Comandatuba is perfect for those who want to spend memorable moments. Enjoy the lodging, the services and the pampering of Brazil's most exclusive resort. Live incredible vacations from R $ 958.00 per person *.
Transamerica Comandatuba, an island with many stories to tell.
Book now : (11) 5693 4050 or 0800 012 6060 www.transamerica.com.br

version 7

Companies tell better stories when their employees have good stories to tell.

A good story can change everything.

Transamerica Comandatuba is perfect for those who want to spend memorable moments. Enjoy the lodging, the services and the pampering of Brazil's most exclusive resort. Live incredible vacations from R $ 958.00 per person *.
Transamerica Comandatuba, an island with many stories to tell.
Book now : (11) 5693 4050 or 0800 012 6060 www.transamerica.com.br

version 8

You have no idea what sea water temperature can do for your company.

A good story can change everything.

Transamerica Comandatuba is perfect for those who want to spend memorable moments. Enjoy the lodging, the services and the pampering of Brazil's most exclusive resort. Live incredible vacations from R $ 958.00 per person *.
Transamerica Comandatuba, an island with many stories to tell.
Book now : (11) 5693 4050 or 0800 012 6060 | www.transamerica.com.br

Project overview:

Anatomy of a Concept

A concept works if it translates intrinsic qualities to Transamerica Comandatuba. That is: it works from the moment you explain and create a desire in the minds of potential consumers. This is a 2 basic part concept.

Part 1: An island....
The subject of the sentence (island), alludes immemorial desires and metaphors: island = exclusive paradise.
To Carl Jung, dreaming of an island means the beginning of the organization of consciousness. The island is this conscious representation that emerges from the sea of unconsciousness.

Part 2: ...with many stories to tell.
The second part of the concept is the action. Having many stories to tell characterizes Transamerica Comandatuba's island.
Many stories, in this case, shows the variety, which is an important element to be associated with vacations and tours, that is the major target in Transamérica Comandatuba' communication.

It is undeniable, therefore, that an island with many stories to tell is a strong concept for selling a unique, fun and exciting place full of opportunities to have a good time.

My role

Art director

Main tasks

  • Insights & Ideation
  • Design and execution

Design Toolkit

Creative porcess:

Moodboard